Released on: August 21, 2008, 12:14 am

Press Release Author: Christian Lovstedt

Industry: Marketing

Press Release Summary: Advergaming, the practice of incorporating an advertising
message in an online Casual Game is becoming an effective way to reach target
audiences.

Press Release Body: Stockholm, Sweden, August 21, 2008 -- The concept is that, if
the game is fun, consumers are more likely to remember not just the brand or product
itself, but to associate specific brand attributes with it. If the game is popular,
players will challenge friends to try it or simply ad it in their blogs.

Studies suggest that 50% of recipients play the advergame for an average of 25
minutes. 90% of players who receive a challenge from a friend play the game and
respond back with their score or statistics.

At web 2.0 web sites like Multigames.com, users them self upload their own free
flash games. This is not unlike YouTube but for Flash Games. Once uploaded the games
are provided with embed codes, add to Face-book features and other social
bookmarking tools that encourages viral spread of the game.

\"One of our most popular games is actually an advergame for Guitar Hero 2 by Red
Octane.\" Explains Multigames CEO Christian Lovstedt. \" It's a simplified version of
the real Guitar Hero game that you play with your computer keyboards. This advergame
is also the game that is being embedded the most so it's a very effective word of
mouth communicator for Guitar Hero 2\"

" I am not sure if marketing departments are using the full potential of viral
spread of advergames yet. The common set up is that a promotion site is launched
with an advergame and the advertising company will spend time trying to drive
traffic to that specific site. But you can attract a lot of attention to your
product by letting the game \"transport itself\" virally over the internet. We hope to
see more of Advergames on our site in the future" Says Christian.

The advergame industry is expected to generate $312.2 million by 2009, up from $83.6
million in 2004, according to Boston research firm Yankee Group.
Press release submission by PressReleasePoint(http://www.pressreleasepoint.com/)
Press Release submission By PressReleasePoint

Press Contact:
Christian Lovstedt
Multigames
Sweden AB
Maria Bangata 6
Stockholm,118 63
+47627687
christian.lovstedt@multigames.com
http://www.multigames.com


Web Site: http://www.multigames.com

Contact Details: Christian Lovstedt
Multigames
Sweden AB
Maria Bangata 6
Stockholm,118 63
+47627687
christian.lovstedt@multigames.com
http://www.multigames.com